Harmonizing the User Experience across Centers for Medicare and Medicaid Services Websites

Baldr member Atlas Research and its affiliate, CVP, are at the forefront of transforming the digital landscape for the Centers for Medicare and Medicaid Services (CMS). Our mission is to unify and elevate the user experience across a diverse range of health insurance products and information, showcased on all CMS public-facing websites. Our dedicated team collaborates closely with the CMS Web and New Media Group, providing critical business oversight, quality assurance, and rigorous testing. We manage an extensive portfolio, encompassing over 80 public websites, innovative mobile applications, comprehensive health insurance marketplaces, and dynamic web applications.

At the heart of our approach is the customer-driven business requirements lifecycle. We meticulously journey through stages of discovery, analysis, definition, prioritization, approval, and tracing. This comprehensive process ensures that every aspect of the user experience is thoughtfully considered and optimized. Our collaboration extends to working with numerous product development teams. Together, we are committed to enhancing the quality, efficiency, and delivery of web products, always with the user experience as our guiding star.